Google Now Subversion search: from an active search for real-time push


The Google's annual Developer Conference :Google I/O has published the latest Android 4.1 operating system, which is a function of the core is Google Now, one can take the initiative to push valuable information service for the user.
At the Google I/O Conference, Google shows Google Now feature, such as when a user searches a flight after, once the flights to be delayed, the information is pushed to users immediately.

While another shows more attractive: Google will push his favorite team for the user information, Google does not even require the user to tell it to their favorite teams through user searches for records of the past, Google already knows the user's most favorite sports team.


Many people think that Apple's Siri is an evolved search more intelligent because it can answer user questions rather than give you a bunch of links. But Google Now is is a search of subversion, are more likely to become the next "private electronic Assistant".

Evolution of search

Search is at the heart of access to information, in the past, the evolution has been around the search if better access to information, the core is personalized and real-time information.


Regardless of who is in the past, search with a keyword for the result is the same, but now is becoming more personalized search results. Different people will see that he is more interested in search results, increases the efficiency of the search.


Even as search become too personal, people get the information they want to see, so that could have been expanded people search becomes a limit people from the perspective of self-world tool. This has also led to discussions on search personalization possible drawbacks.


Search personalization is of the utmost importance to the efforts of a combination of search and social networking. Once the search and social networking are open, then search engines will be able to access the user more information, so as to better help users make decisions. The most simple example is the "Apple" searches. If you are a fruit the word search, related search results must appear more and fruit, and if the farmers who had just bought a iPhone, Apple appears in search results may be more relevant information.


Google personalized search has encountered challenges from Facebook, with the largest number of users of information site is Facebook, but it is not open to Google. From a certain extent, Google launched its own social network Google+ core is also looking for more user information.


Real-time searches more searches in technology improvements, of course, exist in most of the real time information on Twitter, which is no small challenge to Google.


With the development of the mobile Internet, the location has also become the search engine provides an important basis of the results, which are part of the personalization. With the accession of location information around this point could create a platform for a life of service.


Local search is a huge market, this time searching to provide not only information, but is a service.



From getting to push

Many people think that Google Now is Google's launch of Siri capabilities for iOS, there are certainly similarities in terms of features, such as the users see is a most accurate results instead of a bunch of links.

But Google Now the biggest innovation is an active search user behavior, become one way to push the results to the user. Users no longer need to actively search for information, Google will provide information to the user at the appropriate time.
This time, the search engine becomes a decision engine, in fact the essence of search engines is to help people make decisions. Is provided through links in the past, even if the search engine is smart enough, he will be able to make decisions rather than the user.


Like it was raining in the morning, Google Now will remind you to go out remember to bring an umbrella. Here does not relate to the behavior of the search, you must first search for the day's weather, and Google is not doing for you recommended, because the best recommendation is to bring an umbrella, it directly helps you make a decision.


Ideally, Google Now to make various decisions for the user. For example, when you add a timeline after having dinner with friends next Wednesday, Google Now with your nature, next Wednesday to meet their respective location, taste preferences, price affordability, the season season helped you good restaurants and even selected dishes, while according to the traffic conditions of time reminding you to go out for the day and should choose the means of transport.


This sounds a little science fiction (of course more intelligent Google will Now arrange everything for you and remind you next Wednesday and the friends ate a meal), but the fact that Google is now entirely possible this is done, only if you provide enough information to it, as well as have a sufficiently open Internet access for Google.


Reservation already had mature Internet service, Google only need to access, location services, such as traffic information, Google has a mature solution, even the most core of paid links, Google also has its own Google Wallet.


However this assumption is that Google must have a sufficient understanding of you. This may raise privacy concerns. This is Google Now is not opened by default, but must be opened manually by the user causes.

Now Google Now to achieve such a smart is still a long way to go, but at the right time to push the user most valuable information search Subversion itself, its value will be reflected in the future more and more obvious. As far as the current electronic devices, the consumer makes a search request is still very simple, enter a word or pick up the phone on the computer asks the question are very easy.


But the Google I/O Conference Google has released another ahead of the product also Glass. Foreseeable is Google Glass will definitely increase in the future augmented reality feature, in this case, the active search seems clumsy and dull, users want the information they need to immediately meet the eye. At this time, it was time for Google Now play.

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