How important is a domain name in search engine optimization



Domain name is very important no only in Search Engine Optimization (SEO) but also important for the website itself! Let me give you an example  http://www.google.com , I sure almost everyone know what is google. Google is a search engine, Google also synonymous with the word "search". Now you imagine that google was the search engine that just launched for few day, do you think that internet user will type google.com into their address bar or search it using yahoo! or MSN ?

Another example like YouTube. Think that you are newbie on using internet, you want to watch a video, would you type the word "YouTube" inside your query or you type in "video website"? If you google "video website" you will surprise that YouTube is not on the first page.

Last example I want to give is Capitol Hotel. Capitol Hotel is a hotel in Kuala Lumpur, Malaysia. If Capitol Hotel is new hotel that open for few week and it want to have a website to provide information to customer. One day, a tourist want to find a hotel in Kuala Lumpur, do you think that it will type in "Capitol hotel" in search query ? I so sure that the tourist will use "Hotel in Kuala Lumpur" rather thatn "Capitol Hotel" as search query.

When you are registering a domain name, you should avoid hyphens (-) because hyphens detract from credibility and act as spam indicator. Beside, you should avoid generic,uncommon top-level domains(TLDs) , like hyphens, TLDs. such as .info, .cc, .ws and .name are spam indicators. Another thing is avoid domain names longer than 15 characters because people are lazy and they don't want to type a novel just to access your website. The last thing is beware of permutations, the owners of ExpertsExchange.com built a sizable brand before they realized their domain name could be misconstrued as ExpertSexChange.com.


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Comments

  1. UnknownFebruary 24, 2013 at 5:43 AM

    With the updates of Google, it is necessary to be careful in choosing the domain names to use. Choosing a good domain name can be easily achieved with a domain name checker.

    ReplyDelete

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